More than Buzzwords

#38. How to Become Unignorable 👀

From solution-selling to investing like Mohnish Pabrai, the compounding effect of simple moves.

Sep 6 • 

Saurabh Tandon

August 2025

#37. The Silent Killer of Great Products⚔️

Hint: It’s not bad UX. It’s obscurity. Here’s why attention now beats features, specs, and price.

Aug 23 • 

Saurabh Tandon

#36. What Zepto Knows About Virality That Most Marketers Don’t 🧠

This Week: Brand Hacks, Bold Calls, and Tweets That Hit Too Close to Home.

Aug 1 • 

Saurabh Tandon

1

July 2025

#35. Why India Can’t Stop Spending $300 a Year on 15-Minute Groceries 💰

From quiet insights to billion-dollar behavior shifts, this edition is packed with founder fuel.

Jul 17 • 

Saurabh Tandon

1

June 2025

#34. The $7 Billion Format You’ve Probably Never Heard Of 💰

This one’s for the restless builders, the serial pivoters, and the perpetually “early-stage.”

Jun 28 • 

Saurabh Tandon

1

#33. Steal These 4 Brutal Startup Truths Before Your Competition Does 🥊

This week’s playbook: why 20% extra effort changes everything, what solopreneurs get right, how Gen Z is rewriting the rules with AI, and how Repello AI…

Jun 19 • 

Saurabh Tandon

1

#32. Keep Planning, Keep Losing: Execution Eats Strategy for Breakfast

Scroll-stopping tweets, a full-stack startup fixing household labor, and AI turning juniors into org rockstars — here’s your dose of startup clarity.

Jun 6 • 

Saurabh Tandon

1

May 2025

#31. Escape the Poverty Stack, Build in Public 💸

Comfort, comparison, and dopamine hits are keeping you stuck. This issue's for those ready to trade mediocrity for momentum.

May 31 • 

Saurabh Tandon

2

#30. Trust, Grit & Tiny Robots: This One’s for the Builders

Explore why trust is the real product-market fit, what Indian startups can teach the world about resilience, and how nanotech is disrupting dental care.

May 23 • 

Saurabh Tandon

1

#29. How to Make People Binge Your Brand Like a Netflix Show 🌀

Create a world they want to stay in. Long-form trust + short-form hooks + collectible products = unscrollable presence

May 16 • 

Saurabh Tandon

3

#28: Scaling Startups: Why Doing Fewer Things Better is the Key to Winning

From Zomato’s big pivot to mastering focus—this week, I break down why more isn’t always better in the startup world and why

May 12 • 

Saurabh Tandon

1

#27. This is the Era of Permissionless Startups ⚓

Build with what you have. Sell what you know. Learn as you go.

May 3 • 

Saurabh Tandon

1