#29. How to Make People Binge Your Brand Like a Netflix Show 🌀
Create a world they want to stay in. Long-form trust + short-form hooks + collectible products = unscrollable presence
Hello, sharp minds! Welcome to the 29th edition of More than Buzzwords — your no-fluff, weekly insight into the startup world. 🚀
This week, we’re shifting our focus to building confidence like a pro, why we should stop solving problems that don’t exist (yes, read that twice), how to fix your messaging before spending hefty amounts on marketing, and how greatness lies in knowing when to leave (with grace)!
Whether you’re a startup founder, brand builder, marketer, investor, a sport & leadership buff, or just an ambitious professional navigating your path to success, this newsletter has something for everyone!
Here’s what’s in store for you this week:
🔹 Tweets that hit hard – Four sharp takes on building your most prized product (that’s you), avoiding startup suicide, creating a brand universe people can’t ignore, and nailing your messaging before you scale.
🔹 Startup Spotlight – A deep dive into Orowealth, the fintech startup democratizing wealth-building with alternative assets beyond the stock market.
🔹 Virat’s Truly Virat Retirement – What the cricket legend’s exit teaches us about greatness, timing, and the power of knowing when to walk away.
Ready to rethink how you build, scale, and stay sharp in 2025? Let’s get into it. 👇
Tweets That Hit Hard 🔥
Presenting this week’s lineup of four tweets that made me stop scrolling. Each one is a goldmine—for founders, operators, marketers, thought leaders, and honestly, anyone with skin in the game.
These tweets don’t just inform you, they make you rethink, unlearn, and challenge the work “myntras” you’ve been following on autopilot.
No fluff. Just sharp, honest takes, straight from industry leaders to your screen. Let’s dive in 👇
1. Build Yourself Like a Product 🧱
If you don’t have confidence, build evidence.
If you don’t have evidence, build skill.
If you don’t have skill, build discipline.
If you don’t have discipline, build accountability.
If you don’t have accountability, remove friends + change environment + add stakes.
This tweet is a masterclass in practical self-improvement. Confidence is often glamorized as something innate, but this thread lays out a realistic, stepwise alternative.
If you’re not feeling confident, don’t fake it—earn it. Start with building evidence of your ability. That could be as simple as small wins, quantifiable progress, or measurable outcomes.
No evidence? Build skill. Still early? Build discipline, show up even when motivation dips. And if you can’t rely on yourself, bring in accountability from mentors, peers, or public commitments.
At the very bottom of the stack is your environment. If you’re surrounded by people who normalize mediocrity, you’ll never feel the urgency to grow. Change your inputs. Add stakes. Raise the bar.
This tweet is powerful because it flips the “motivation-first” mindset on its head. It’s not about inspiration, it’s about system design.
Careers and startups don’t thrive on vibes. They thrive on consistency, feedback loops, and systems that compound over time.
It’s the kind of tweet that you bookmark and revisit when you feel stuck. It’s a roadmap.
2. Truth Before Traction 🔍
Most startups fail because they chase scale before truth. The product isn’t loved. The pain isn’t real. But the pitch is polished.
You can raise on narrative. You can’t build on fiction.
This is the brutal honesty most founders need to hear. A polished pitch, a beautiful deck, and a compelling narrative might get you through the doors of investors, but they won’t get you through the hearts of customers.
If your product isn’t loved, no amount of CAC tricks or sales scripts will save it. “Chasing scale before truth” is startup suicide. The truth is whether the problem is real. Whether the user cares. Whether your solution actually helps, consistently.
Many early-stage startups get high on their own supply—too focused on chasing vanity metrics or mimicking "what worked" for someone else. But product-market fit isn’t a checklist, t’s a felt experience.
This tweet reminds you to validate before you amplify. Build something that solves a pain so viscerally that people would hate to go back to life without it.
Once that’s true, growth becomes easier because you’re scaling something that works. Until then, keep the pitch deck aside and double down on truth-finding.
3. Don’t Build Funnels. Build a Universe. 🌐
You don't need an insane sales funnel.
You need to build a world. A small-scale Marvel with movies (long form), shows (short form), and action figures (products) for people to binge and explore.
Posting for 2 weeks then giving up doesn't give people a chance to trust you.
This tweet nails what most creators and early-stage startups miss: attention is earned through ecosystems, not just campaigns.
People don’t want a one-time pitch, they want to enter a world they can explore. Think about how Marvel built loyalty. There are deep narratives (movies), short bursts (shows), and collectibles (products) that fans live in. Great brands do the same.
Long-form content builds trust. Short-form grabs attention. Products anchor the experience.
If your LinkedIn posts vanish after 2 weeks or your startup’s voice shifts every quarter, you're not building a world, you're just visiting. This tweet is a blueprint: build with layers, consistency, and imagination.
Whether you're a solo creator, a startup founder, or someone building a personal brand, this model applies. You don’t need complex funnels—you need stories people want to binge.
And the biggest takeaway? Don’t give up after 2 weeks. Trust takes time. People need multiple touchpoints to believe in you. The more cohesive your “world,” the faster they’ll feel at home.
4. Don’t Scale Noise. Nail the Message. 🎯
Before pursuing any new marketing initiative or a growth playbook - make sure you got 2 things nailed:
1. You know your ICPs current top challenges and priorities (when it comes to the things you help solve)
2. Your messaging resonates strongly
If you have these things nailed, most everything will work.
If the messaging doesn't hit, the channels don't matter.
This tweet is all signal, no fluff. Fancy growth hacks, new channels, paid ads—they all fall flat if your fundamentals are off.
Your ICP (ideal customer profile) isn’t just a persona—it’s a living, breathing insight bank about who you're helping, what keeps them up at night, and what words make them stop scrolling.
If you don’t know what their actual priorities are, your messaging will sound vague, self-serving, or generic. And when messaging doesn’t hit? It’s not the platform’s fault, it’s yours.
Founders often jump to new distribution channels thinking, “Maybe X will work.” But if you can’t hook someone in an email subject line or a cold DM, changing the channel won’t help.
This tweet is a reminder to slow down, do the unsexy work of customer research, and test your messaging until it lands.
Once you have resonance, distribution becomes leverage. Without it, it’s just noise. Want to grow faster? Don’t scale louder—speak clearer.
And that wraps up this week’s tweet-sheet. Which one made you go “Oof… that hit different”? Let me know—I’d love to hear your take in the comments.
Now, let’s move from sharp ideas to sharp execution. Because the real magic? It happens when these insights show up in real-world startups that are rewriting the rules.
This week, we’re spotlighting a fintech startup that’s quietly shaking up the wealth-tech game. Let’s dive into what Orowealth is building, and why it might just change how you invest. 👇
Spotlight on a Startup: Orowealth 💰
Making Smart Money Moves for the Masses
In 2015, three finance-savvy minds, Nitin Agrawal, Swati Aggarwal, and Yogesh Powar, came together with one goal: to make smart, wealth-building investments accessible to everyone, not just the ultra-rich.
Along the way, Vijay Kuppa joined as CEO, steering Orowealth from a niche investment platform to a broader wealth-tech solution. The founders were driven by a simple belief: wealth creation shouldn’t be a privilege, it should be predictable, transparent, and within reach.
🛠️ What Orowealth Does (and Why It’s Different)
Orowealth is on a mission to help you "Grow your wealth" and they mean it literally. While most retail investors are stuck riding the ups and downs of equity markets, Orowealth gives you a smarter play: non-market linked investments.
Think: real estate, green investing, and private equity — assets that used to be reserved for HNIs are now available to everyday investors.
The promise? Predictability over volatility. You can earn fixed returns, build passive income, and diversify your portfolio in a way that doesn’t rely on timing the stock market. Their mantra– Start Small, Earn Big–encourages you to get started with as little as ₹10,000.
And their platform, with mobile-first tools and easy portfolio management, puts complete control in your hands.
The big differentiator? Democratization of alternative assets. While the mutual fund and SIP revolution made investing mainstream, Orowealth is quietly driving the next wave, that is, wealth-building outside the stock ticker.
🌏 Market Impact & Who It's Built For
Let’s face it — the last few years have been a masterclass in unpredictability: pandemics, wars, inflation, you name it. Orowealth isn’t just an investing app, it’s a buffer against chaos.
By helping users build diversified portfolios with lower downside risk, it brings a new kind of resilience to wealth creation. Its sweet spot? Urban, digitally-savvy Indians who want to make smarter money moves without becoming day traders.
Whether you’re a salaried professional looking to build passive income, or a cautious investor tired of stock market whiplash, Orowealth gives you curated access to alternatives that work quietly and steadily in the background.
💸 Funding and Recognition
Orowealth was part of the Global Super Angels Forum, raising a seed round after being selected for their 5th batch in 2017.
Its sharp focus and early traction also landed it accolades like Top 10 Wisest Advisors in India by HDFC Mutual Funds and Top 10 Asia Fintechs in the Future of Finance Challenge by UBS.
Its last known valuation is a solid $5.33M, and it competes with notable players like Kristal, Wahed, and FundExpert in the rapidly evolving wealth-tech space.
🔭 What’s Next?
As the idea of passive income becomes less of a luxury and more of a necessity, Orowealth is perfectly positioned to ride the shift. Their long-term vision? To become India’s go-to platform for predictable, diversified wealth-building.
Image taken from the Orowealth website
What are your thoughts on Orowealth? Drop them in the comments—I’d love to hear from you!
Now, moving on to something more personal…
Like most Indians, I haven’t been able to move on from Virat Kohli’s sudden retirement from Test cricket. This one left a void in millions of hearts.
I’ve been thinking a lot about it because a fitness freak like him retiring at 36 is surprising. That’s why I felt this moment deserved an honourable place in today’s newsletter.
Keep reading for a few tears (if you’re as much a cricket—aka Kohli—fan as I am), some learnings, and a whole lot of nostalgia and pride.
🏏 The Exit of a Giant: What Virat Kohli’s Retirement Teaches Us About Greatness, Timing & Letting Go
Virat means great — or mighty. And that’s exactly what he has been to Indian cricket.
Not just in numbers — though 123 Tests, 9,230 runs, and 30 centuries are no small feat. But in energy. In belief. In sheer presence.
When news of his retirement from Test cricket dropped, it wasn’t just a sporting update, it hit like the end of an era. For those of us who closely saw him scream after a cover drive, stare down bowlers, or carry a whole team’s hope on his bat, this was personal.
He’s a leader who changed the way India played overseas, not just to survive, but to dominate. And yet, the most powerful thing he said on his way out? “It’s not easy — but it feels right.”
That’s not just wisdom. That’s strategy.
In startups, careers, and leadership, we often romanticize the grind — pushing till burnout, chasing that next big thing. But Kohli’s exit is a reminder that the real flex is knowing when to pivot. Not out of failure, but out of fullness. You don’t need to wait for decline to make a decision.
Sometimes, walking away at your peak is the boldest move of all.
He could’ve easily stayed for a few more centuries. But true champions know when the story has reached its perfect ending. That’s how you preserve legacy — not by clinging, but by choosing your final chapter with grace.
And let’s not overlook the way he reflected on the journey. Kohli didn’t talk about records or rivalries. He talked about “the long days, the small moments no one sees.” That’s what separates icons from achievers. The ability to fall in love with the process, even when no one’s watching.
There’s a quiet power in that. A message for anyone chasing impact: do the work that counts, not just the work that shows.
His tenure as captain? 40 Test wins — the most ever for India. But numbers aside, it was his mindset that changed the game. That famous aggression wasn’t just theatrics, it was about belief. About refusing the “draw is good enough” mindset.
The same energy great founders bring into boardrooms. The same fire that builds cultures, not just companies.
But maybe what hits hardest is this: Virat was our guy. We saw him break into the team with spiked hair and fire in his belly. We saw him evolve, from brash talent to thoughtful leader.
His journey mirrors what we all hope ours will be- full of transformation, impact, and moments we can be proud of when we finally take a bow.
#269 signs off. But the mindset he championed: consistency, confidence, controlled aggression—will echo through every boardroom, locker room, and late-night hustle.
Greatness isn’t just about playing long.
It’s about playing loud. Playing honest. Playing on your terms.
And knowing when you’ve given it everything.
That’s the Virat way. That’s the blueprint.
And with that, we wrap up the 29th edition of More Than Buzzwords!
Woah — almost 30 newsletters where I’ve shared my thoughts and tips on all things career, (almost) every single week!
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